Creating a website workflow is an extremely useful undertaking for anyone who is planning on creating a high quality website. Defining a standard set of steps that takes the project from the beginning concept stage until the final launch phase will make the daily work more efficient because of the organization and deadlines that will keep all of the effort focused on moving forward. Creating a diagram of the workflow is very helpful for use when trying to explain the timeline and the different aspects of the creative process to other team members or clients.
Things You’ll Need
Web design programs
Standardized Website Workflow
Write a “Creative Brief” for use in the workflow. This is a simple document that asks specific questions of the client that are designed to clearly define the project. See the resource box for an example of how to write a creative brief.
Determine the “Concept” of the website by administering the creative brief to the client. This is the first stage in the workflow and relies on the answers provided by the client when they are administered the creative brief.
Research any information related to the concept as defined by the client. This is the “Discovery” phase and will likely result in amendments to the project concept based on the findings of the research. The research must include an analysis of the competition, the ability to meet the needs of the client and the way that the website will satisfy user needs and problems.
Design the website on a visual level and begin testing of simple mock-ups designed with basic programs to explore “user-friendliness” of the concept. This step is done in conjunction with the next step and both must receive client approval before proceeding.
Gather the information for “Content Development.” This is the stage where the information that is going to appear on the website needs to be written, checked for accuracy and approved by the client. The content must be introduced into the design to identify any additional edits or formatting issues that need to be addressed.
Program the website template and the internal pages. This is the “Development” stage and requires a thorough check to verify that the programming is correct and that the site functions as desired. Test the site extensively with just one or two pages to identify any problems or programming changes that need to be made.
“Launch” the website and do a thorough check to ensure that all links, buttons and other components are functioning properly and without bugs. Perform the launch stage early in the work week to avoid potential issues with having to fix bugs during the weekend. Doing this during the week means that the full backing of the IT support company will be available. Weekend launches will mean that problems will not be fixed as they are reported and may persist for more than 48 hours. This hurts the company image.
Contact the client for the “Quality Assurance” stage. Set up the site maintenance schedule and verify that the site performs as expected according to the client’s vision of the project. Review the entire creative process to improve the workflow for the next project.